Our mission: To conserve imperiled species and ecosystems around the world, Rare inspires people to care about and protect nature.

Rare designs programs that benefit both people and nature. To do so Rare trains, and supports, local conservation leaders to implement what's known as a "Pride Campaign." A Pride Campaign inspires people to take pride in the species and habitats that make their communities unique, while also giving them alternatives to environmentally destructive behaviors such as overfishing, illegal logging, unsustainable agriculture and poaching.

to learn more, see link below